Smoothies made with organic superfoods are an ideal tool to reach a higher level of nutrition and dietary diversity. We created the Smoothment to inspire people to upgrade the nutrition of one meal or snack per day by adding an organic superfood smoothie into their routine.
The Smoothment is more than just a Navitas promotional program - it's a healthy lifestyle movement! The Smoothment is an interactive part of our brand that encompasses many things, including in-store promotions, online promotions, smoothie recipe videos and a valuable Blog resource for smoothie tips and superfood advice. The Smoothment began as an online Navitas promotion for New Year's Day (2012).
We conducted three week-long internet Smoothment promotions in 2012 (New Year's, Earth Day, Back-to-School). We also ran a month-long Smoothment Tour in April, visiting dozens of stores up and down the east coast from Boston to Washington DC, with key stops in New York City and Philadelphia. We have big plans for the Smoothment in 2013!
When we're not doing a special online promotion, or a store tour, the Smoothment is our blog. That's where we provide a lot of helpful smoothie tips and delicious recipes: http://smoothment.navitasnaturals.com.
Do you have a favorite smoothie blend to share? Post it on our Facebook page, Tweet us a photo, or submit it directly through our website. We may even feature your recipe, giving you full credit of course!
Below are the 60 Second Smoothie videos with chef Julie Morris that were featured in the three online Smoothments in 2012.
Green vegetables (and yes, green smoothies!) are great for everyday cleansing. What’s your best method for sneaking in a little more green each day? WINNER: “I add wheat grass into my morning smoothie everyday!!! Sometimes I add it to my cran-water mix prior to the gym for that extra boost.”
—Sharon Trites, Tuesday, 1-3-2012, 9:53 am
What’s the best smoothie you’ve ever had, and why? WINNER: “The best one was the first one I ever made with a high-speed blender (spinach, apple juice, frozen fruit, chia). It wasn’t the ingredients but the surprise factor that it actually tastes so good. I love that look of “Oh!” when I serve it to newbies.”
—Sheri, Wednesday, 1-4-2012, 7:28 am
Whether it’s morning, noon, or night, smoothies are as versatile as they are delicious. What time does your smoothie alarm usually go off? WINNER: “In the morning before an acutal breakfast and after a workout Smoothies are really filling and healthy (and tasty) when you put all the right ingredients.”
—Grace, Thursday, 1-5-2012, 4:46 pm
What’s the best thing about smoothies? WINNER: “all the healthy things that you can pack in and which can also taste great! I am trying this one out tomorrow morning!”
—Theresa, Friday, 1-6-2012, 9:46 am
What’s going on in your blender today? WINNER: “Well I think it’s going to have to be the turn back the clock recipe as soon as I find some acai powder! Yum.” —Brenda
Behind almost every great superfood smoothie are some extra great fruits. What’s your favorite fruit of all time? WINNER: “blueberries and apples ”
—Jeanna, Monday, 1-9-2012, 9:12 am
Out of the 7 Smoothment videos, which smoothie recipe are you most excited about adding into your routine this year? WINNER: “I’d like to add the anti-aging (Mulberry turn back the clock) for the benefits. The Good Morning Mocha smoothie seems like a nice, healthy alternative for my favourite mocha ice cream.”
—Hema, Monday, 1-9-2012, 10:04 am